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CTI and how it could help your business

Running a business is so much easier when everything integrates and works together simply and efficiently. Everything ticks over that little bit smoother and to-do lists diminish with welcome ease. At Network Telecom, we offer a number of business phone system features to make completing your day-to-day tasks easier while also improving productivity. Today we’re discussing CTI, one of our most popular office phone system features, and how it could help your business.

What is CTI?

CTI, or computer telephony integration, connects your telephone with your office computer via our application ‘NT Connect’.

This enables you to instantly save and view all inbound and outbound call information providing you with the necessary data to return calls quickly. This provides a simple way to save and view your call history, managing your workload and calling customers back straight away.

Benefits of CTI

CTI is most useful when it’s integrated with your CRM system. This means that when a customer calls in you’ll be presented with all the information held about them on your CRM and be able to begin the conversation with a tailored approach.

When you receive a call, the caller’s ID will be displayed in a small notification window on your computer, along with their name and details about all previous correspondence. This allows calls to be dealt with more efficiently.

If the caller isn’t recognised, CTI provides a Google search of the phone number to identify where they are calling from, giving you a head start on providing great customer service.

NT Connect also acts as a time saving tool internally. For example, if you needed to transfer a call or call a colleague, CTI provides a display which shows whether the person is available or whether they are already on another call.

As well as dealing with inbound calls, NT Connect allows you to quickly and easily dial from your desktop, simply by clicking a number in your web browser or straight from your CRM database.  Think how much time you could save by not having to manually type in phone numbers – it all adds up!

Key ways CTI could help your business

  • ‘Click to Dial’ from PC
  • Control calls from your computer screen
  • Internal Contact Manager
  • ‘At a glance’ Call History
  • Presence: See the status of colleagues
  • Instant Messaging
  • CRM Integration
  • Google Places Integration

For more information about CTI, or any of our business enhancing phone system features, get in touch with a member of our expert team today on 01952 221 327 or by emailing


Contact Details

Network Telecom (UK) Ltd
Communications House
Hadley Park

Call us:
0800 097 6543


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