Why advertise when on hold?
Does your business want to reduce caller hang-ups? Do you want to share information better with your customers to sell products and services (without reducing staff availability or increasing your workforce)?
We take a look at the statistics around how advertising on hold can really benefit your business.
Last year, a study was carried out of over 1,000 UK consumers, aimed at determining what general consumers thoughts are on UK business call handling standards. It found that just 23% of people in the UK are happy with the way their calls to most businesses are handled, with satisfaction levels being particularly low among the older generations – just 12% of 55 to 64-year-olds claimed to be satisfied. Despite this, it also found 45% of UK consumers are actually quite happy to hold longer than a minute during calls made to businesses with only 6% not willing to wait at all, proving that us Brits all love a good queue!
“34% of callers who hang up will not call back” – Voice Response Inc.
“16% of callers have made a purchase based on an ‘on hold’ marketing offer.” – Maximarketing
“You typically have 38 seconds of held caller undivided attention.” – Electronic Distribution Today
“On average, 7 out of 10 business callers are placed on hold.” – AT&T
Best of all, the same research found that of those that are willing to wait, a staggering 51% feel more valued as a customer if they hear professional audio productions while they wait. Almost 40% even claimed these productions would encourage them to wait longer.
Want to learn more about how music and advertising on hold could benefit your business? Contact one of our expert team today.